Philosophy

I don’t believe in willpower and hustling hard to make things happen. There is a gentler, more effective way to change – the basis for my coaching philosophy.

Most of us try to hustle and push our way towards accomplishing our goals.

What if instead of pushing yourself to work through your to-do list, you naturally gravitated towards the things you want to do and did those in your own timing?

If that sounds like I’m trying to sell you unicorns, I understand.

If we didn’t push ourselves, we couldn’t be trusted to ever get off the couch, right? Well, not necessarily.

Willpower is not your best alley – it can boost you, but it can’t fuel long-term, sustainable change.

Think about it this way:

Let’s say you’re trying to start a business. You’d expect there to be a difference in how you approach your business vs. the experienced business owner, right?

You might consume all the blog posts and switch between working on your business and numbing uncertainty and self-doubt on Netflix. The experienced business owner routinely shows up for her business and does the work.

Why is that?

Do you think that if someone told the new business owner exactly what to do, would she then easily be able to accomplish her goal?

Is making a change just a matter of finding The One True Action Plan to follow?

No, it’s not.

You’re not a robot, you’re a complex human being. That is precisely why it takes more than checking things off a to-do list to make a big change happen.

What differentiates the business owner from the newbie is not just her knowledge or experience – she has a completely different way of being that infuses how she shows up in her business.

Now how do you change a way of being (and does it hurt)?

That’s where I come in.

I help women develop this fancy thing called a new Way Of Being, helping her become the woman who can pull her dreams off, without feeling exhausted.

And no, it doesn’t hurt!

I work with creatives who want to start a business and focus on the very foundation of that: Being able to work on your craft every day so you can produce your work.

If you’re interested in having more conversations about this topic, you can become a reader and sign-up to my emails. I’d be happy to have you!

“I don’t want to earn my living. I want to live.”
– Oscar Wilde