What if instead of pushing yourself to work through your to-do list, you worked with your own psychology and made it easy for yourself to do the work?

If that sounds like I’m trying to sell you unicorns, I understand. If we didn’t push ourselves, we couldn’t be trusted to ever get off the couch, right? Well – no.


Willpower is overrated.

It can boost you, but it’s not sustainable. Think about it this way:

Let’s say you’re trying to start a business. You might consume all the blog posts and switch between working on your business and numbing uncertainty and self-doubt on Netflix.

Do you think that if I gave her a time management book and told her exactly what to do – would she succeed?


Because making a change doesn’t work by finding The One True Action Plan in a self-help book.

Why? You’re not a linear robot, you’re a complex human being. One day we feel like working, the next day our work intimidates us so much that we decide to declutter the pantry for three hours.

To be productive in the long run you need:

  • Simple productivity habits to automate good behavior
  • A simple action plan that doesn’t overwhelm you
  • Tools to start working when you’re stuck procrastinating
  • And a realistic mindset about what you can get done on a normal day. And on a terrible day.

How can you get those?

That’s where I come in.

I help business owners develop effective productivity habits designed for humans – not superhuman productivity robots.

“Working with Iris has created more room in my life to breathe. She has a natural intuition that always hits spot on.” – Polina Rad, Cartoonist